At a time when anyone can create a website even without the help of professionals, it’s very difficult to stand out and promote your resource. Website builders made the creation process available to the public, and today anyone can launch a website for small business or personal hobby. In these conditions, it is more and more difficult to stay at the front of important search queries.
Previously, for each niche or field of activity, it was possible to pick out several good sites in each city or locale Today, anyone who provides similar services, sells a product or performs a specific job can compete in searches with your site.
So there is a question: How to stay ahead of the competition?
- It is important to fill your site with useful and relevant content — here are the best content marketing trends you should watch out for
- You need to work on increasing the number of backlinks to the site
- Be mindful of your users’ reviews, especially Google reviews
- Don’t forget about other parameters, such as On-Page SEO, technical SEO, Largest Contentful Paint, voice search optimization etc.
Of course, all the above is incredibly important, but you can still define the main factors that will help your website succeed. Pay attention to them periodically to keep your site in shape.
To sum up, you should conduct a website SEO audit service for your site for the same reason you get your car ready for winter and carry out regular maintenance.
What is an SEO Audit?
SEO-audit is a detailed analyzing of your website for technical errors and compliance with search engine requirements.
Two options of Website SEO Audit Service
The first one is an independent analysis of key parameters and important elements. They not only ensure the stable growth of the site but also protect against lowering your website’s search engine ranking.
The second option is to entrust the website SEO audit service to a third-party company.
This method has several advantages:
- The third-party overview will always find things that you have never noticed or are just used to skimming over
- An SEO specialist always pays attention to unobvious things, they have the experience to see much more than you
- Several important factors can always be overlooked — there are cases when the website owner was closely involved in its promotion, simply forgot to pay for the domain, and lost the site
- Ranking factors and web standards are constantly changing, and it’s very difficult to keep track of them unless you have your finger on the pulse. For example, in 2021 Core Web Vitals update will become ranking factors.
Specialists from the company Wishdesk have developed an SEO site audit service. It’s definitely worth paying attention to those who want to entrust the analysis of their site to professionals.
What do Website SEO audit services look like?
You simply submit the domain of your site and the company’s SEO specialist comprehensively examines key indicators of your site for compliance with requirements to the modern semantic search engine. Upon finishing the audit, you receive a report of the points and recommendations for implementation.